Get connected, spread the word and find your Occidental community on social media.
Occidental College uses social media to communicate with our campus community, including students, parents and alumni, as well as the general public, about events and news. The office of Marketing & Communications manages the College’s official social media presence on Facebook, Twitter, Instagram, Snapchat and YouTube. Follow along and find stories both on and off campus that showcase the Occidental experience and highlight the achievements of students, faculty and alumni.
Follow Oxy on
Follow us on Facebook
Follow us on Twitter
Follow us on Instagram
Follow us on Snapchat
Subscribe to our YouTube channel
You can also find the Oxy Admission team, Athletics and Alumni offices across social media.
For questions regarding the College's social media presence or related inquiries, contact social media manager Jasmine Teran at firstname.lastname@example.org.
Social Media Guidelines & Best Practices
Tips for Effectively Managing a Social Account
Be consistent. While daily posts may not be necessary, continual communication is, if you want to keep a social structure alive. Determine what your resources (time, personnel) will allow you to do. Create content calendars every semester to have ideas ready for what to post about. A period of silence can be noticeable and will not create an engaged community.
Be social. Of course you want to promote your events and mission, but don’t forget to listen and interact with your followers (and potential audience). Offer your followers information they can’t get elsewhere. Share insights on related topics and news to encourage dialogue.
Be responsible. As an account based out of Occidental, your posts reflect the campus. Be professional and intentional with your words. Stay aware of local and global news that could affect your content schedule and authenticity. Posts are always subject to negative reactions; be prepared to react (or not react) to these sentiments. A posted comment policy can prove helpful when determining what content can be accepted and tolerated.
Thinking of starting an account? With any social media marketing campaign, it’s important to think through goals, resources and strategy in order to create a sustainable conversation. There are roughly 100 accounts each on Twitter, Facebook and Instagram affiliated with Occidental. It’s up to you and your team to find and share the information that is unique to your group year-round.
Do you have short-term goals? It may be worth seeing if related groups at Oxy with a social presence can share your message with their audience first.
As you start a new social account for your group/club/department, remember to keep your profile and header photos consistent with Oxy’s style guide [link to style guide]. Determine who will be in charge of managing the account and for what length of time. Create a year-round content outline with your group and decide how you will assess effectiveness.
Alexandra GordonMarketing Coordinator (323) 259-2972 email@example.com